Services
Customer Segmentation, Niche Marketing & Precision Targeting
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Customer Profile Development
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Demographics, Socioeconomics & Statistical Analysis
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Customer Preference Differentiation
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Data Mining & Behavioral Analytics
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Market Research & Representative Sampling
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Customized Media Mix Planning
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Tailored Product Positioning & Branding
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Optimized Sales Channel Management
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US General Marketing & Multicultural Marketing
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Unique Market Trends & Insights
(Domestic, International & Emerging Global Markets)
Product Development
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Product Roadmap Management
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Product Feature Prioritization
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Backlog Management & Product Release Planning
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Agile, Scrum & Waterfall Development Methodology
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Beta, Usability & Acceptance Testing
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Use Case & User Story Development
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Customer Journey Mapping & Evaluation
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Minimum Viable Product Development
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Apps, Platforms, Online Marketplaces, Hardware, Software Products & Services
Product Management &
Business Case Development
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Greenfield & Whitespace Opportunity Assessment
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Product & Business Viability Analysis
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Business Model Development
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Revenue Forecasting & Modeling
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Customer Acquisition Cost Analysis
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Price Elasticity, Sensitivity & Scenario Analysis
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Operational Expense Management
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Churn Measurement & Reduction Tactics
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Market Entry Planning & Go-To-Market Strategies
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Customer Lifetime Value Evaluation
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Product Lifecycle Management (Launch to Sunset)
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Break Even, ROI & Valuation Analysis
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Regulatory, Legal & Privacy Evaluation & Management
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Cross-Functional Team Leadership & Project Management
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Interdisciplinary & International Team Management
Competitive Analysis &
Brand Positioning
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Market Research & Profile Development
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Brand Value, Reputation & Stakeholder Evaluation
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Customer Pain Points & Needs Analysis
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Competitive Landscape Overview (including trends, players, pricing, products & services)
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Competitive Collateral & Positioning Statement Scanning
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Competitive Advantage & Value Proposition Development
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Product Differentiation, Articulation & Positioning
User Experience Design
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Site Audits & Usability Studies of Existing Assets
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Customer Journey Mapping & Touch Point Analysis
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User Interviews & Ethnographic Research
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Human Factors & Ergonomic Evaluation
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Site Maps, Flows, Navigation Maps & Wireframes
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Prototype Development & Graphic Mock Ups
Media Mix Management
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Comprehensive Media Plan Building
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Key Message & Positioning Statement Development
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Budget Optimization & Expense Management
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Media Channel Forecasting & ROI Analysis
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Reach, Frequency & Contact Rate Analysis
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Paid, Owned & Earned Channel Management
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Traditional Channels: TV, Radio, Print, Outdoor & Digital Channels: Web, Social, Search, App, Gaming
Sales Channel Management
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Commission Plans & Incentive/Spiff Implementation
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Call Scripts, Talking Points & FAQ Development
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Product & Support Training (Packages, Pricing, Benefits)
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Attachment Rate, Up-Sell & Cross-Sell Forecasting & Training
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Call Monitoring, Ride-Alongs, Shadowing & Partnering
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Customized Pricing & Promotions to Minimize Channel Conflict
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Consultative Sales Skills Training & Implementation