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About

 

I am Michelle McLin, the Acuity Advisor.  I have an 18+ year career in product marketing, product development, and marketing operations.  I can amplify your business' performance and mobilize the markets in which you compete. 
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I spent 12 years in the telecommunications industry working for companies like Verizon Wireless and Comcast Communications, where I was responsible for packaging & pricing entertainment products & services including:  mobile devices, apps, landline phone service, high-speed Internet & video services in TV, mobile & online environments.  Prior to the telecommunications industry, I worked with Digitas and consulted with companies like General Motors, FedEx, Delta Airlines, and Columbia House to develop customer acquisition plans and target marketing strategies.  I have also worked with start-ups and small businesses to develop business plans, product extension strategies, and raise venture funding.

 

I am an avid student of global communities and world history.  I fuse these two personal passions to partially inform my work in identifying market trends and delineating customer preferences.  I leverage global market similarities to build economies of scale and support efficient market entries.  I underscore differences in global markets to formulate unique strategies for specific regions and maximize customer responsiveness within them.  I enjoy sifting through the rich textures of world cultures and from them gleaning a deep understanding of consumer motivations.  Accordingly, I have lived and worked all over the the continental United States.  I have also worked in Argentina, France, Spain, Kenya, and Canada.  My international travel has emcompassed:  South East Asia & the Pacific, Western & Eastern Europe, North Africa & the Middle East, Sub-Saharan Africa, and Latin America.  Thus, I am familiar with a number of markets from all corners of the globe and can quickly become familiar with new world regions that cross my path.  

My marketing experience includes:  market research; data analytics; customer targeting & segmentation; customer acquisition tactics; customer retention strategies; and media mix management.  My product development experience includes:  consumer research; user design; user experience development; use case & customer journey stories; software & hardware engineering; agile, scrum & waterfall methodologies; product feature prioritization & backlog management; as well as beta, acceptance & usability testing.  I am adept at extracting market insights and translating customer needs into technical product requirements that drive product roadmaps and go-to-market implementations. 
 

I graduated from Spelman College in Atlanta, Georgia, Cum Laude, with a BA in English Literature & Business Management.  I hold an MBA from Babson College's F.W. Olin Graduate School of Business in Wellesley, Massachusetts with a concentration in International Business & Entrepreneurship, where I was a Babson Fellow.

 

Let's innovate, iterate, and delight your customers.  I look forward to working with you.

© 2018 by Acuity Advisor

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