Detailed data mining illuminated unique behaviors for each sub-segment. Dividing this niche into smaller groups provided insight into customer activity that was previously undiscernible at the macro niche view. This is a sample of the customer analytics produced.

Blending qualitative & quantitative analysis supported the development of a customized targeting strategy the company could use to increase responsiveness of higher valued customers while reducing interactions of customers with a higher cost to serve. This is a sample of the targeting strategy devised.

Understanding the unique preferences, behaviors, lifestyles, media consumption habits, and purchase patterns of each sub-segment enabled the creation of specific dialogue to reach customers via their most preferred communication channels. This is a sample of unique messaging and media vehicles used.