• Align product strategy with company's core competencies • Understand customer needs, competitive landscape, and market opportunity • Develop strategy leveraging company’s assets to deliver a unique customer value proposition

• Conceptualize and build product that delivers upon value propositions developed in Phase I • Identify content sources, develop pipeline, and devise acquisition & aggregation strategy

• Design go-to-market plan & marshal resources to maximize market launch • Monitor product penetration in market & accelerate its growth